Tarte Released Shape Tape Foundation..Again


Lmaoo Lol
Lmaoo Lol

Fuk black ppl bro it’s not that deep

Vor 11 Tage
verawhispers
verawhispers

Making the tag line of the launch the whole “you asked we listened” bit honestly puts a bad taste in my mouth too. It seems like they want brownie points for doing what they should have done in the first place. Like Alissa said we didn’t really “ask”, we simply cancelled tarte when they made it clear they weren’t here for black women. Now they wanna come back around and get a cookie for doing the bare minimum byyeeeeeee 🙄

Vor 11 Tage
babyst0423
babyst0423

If someone who is your complexion can’t find a decent match, what hope do the darker girls have? Thank you for this!

Vor 11 Tage
Llamacorns !!!!!
Llamacorns !!!!!

I bought this foundation and I can’t find my shade either and I’m light skinned

Vor 11 Tage
lol Maya
lol Maya

I honestly just don't fw Tarte after that. No redeeming themselves imo, there are so many other brands doing better thing that tarte doesn't deserve me money

Vor 11 Tage
Jaq Neebe
Jaq Neebe

You’re the real MVP for trying this at all

Vor 11 Tage
Tiffany Castro
Tiffany Castro

I agree 100% I wouldve just liked to hear exactly how you like the formula

Vor 11 Tage
Salomé
Salomé

“You asked we listened” is a very shady sentence. People shouldn’t ask brands to add darker shades to their range.

Vor 11 Tage
Erika Approved
Erika Approved

Not to mention they totally repackage the hydrogel foundation and called it the “HYDRATING“ shape tape foundation, jacked up the price, and lied to us all. So those of us that tried the hydrogel foundation and knew it was garbage, went out and bought the hydrating shape tape foundation and spent 50 bucks that we didn’t need to spend… Nothing but a cash grab from that company - they should be ashamed of themselves. Is this a new formula? Or is this just a repackaged version of the old Matte version - I don’t trust them. AT ALL.

Vor 11 Tage
Kett Prophete
Kett Prophete

Yassss girl #speaktruthtopower ✊🏾👏🏾👏🏾👏🏾✌🏾I’ve never been interested in Tarte Cosmetics, so no thank you.

Vor 11 Tage
Dena Ely Poe
Dena Ely Poe

I still want be purchasing this crap

Vor 11 Tage
Chloe Coker
Chloe Coker

I think they’re taking advantage of the fact that they messed up with the tag line. I think it’s wrong of them to do that, anyone know what I mean??

Vor 11 Tage
Dylan Jo Love
Dylan Jo Love

Totally agree!

Vor 11 Tage
April
April

Them saying don’t worry about it I would have to tell them well don’t worry about me not buying it!!! Yeah, they were wrong by not having enough shade range for poc!!! Not finding your shade I know that is sooooo frustrating!!! And expensive having to buy more than one foundation!!

Vor 11 Tage
Salomé
Salomé

In my opinion, they should’ve named this foundation differently and not related to the shape tape drama because it makes people think about that episode again, bad marketing. It’s not good to say “you asked we listened” it seems shady coming from them because black shades shouldn’t be an after thought.

Vor 11 Tage
Yasmeen chickefoot
Yasmeen chickefoot

Damn I gotta do math to wear this foundation?

Vor 11 Tage
nadia
nadia

why did i think that was louis tomlinson’ ear in the thumbnail 😂😂😂

Vor 11 Tage
Jesse Seo
Jesse Seo

Tarte team somewhere punching air lmaoo. I love the honesty you're the best!

Vor 11 Tage
edualys pelliccia
edualys pelliccia

I totally agree with you hands down ! 💗 its time to stop telling us black folk to be happy about being included now. I am done shade mixing ! I don’t wanna look orange 🍊 period.

Vor 11 Tage
Brittany Vinson
Brittany Vinson

I have so much respect for Alissa man! She was so real and raw in this video but so classy and tactful. There are other brands who have respected and embraced us from the jump and in 2019 we don’t have time to waste energy on brands that only check for us after the fact. ❤️

Vor 11 Tage
Emily Abcd
Emily Abcd

You are so gorgeous!!

Vor 11 Tage
Jessi Szymanski
Jessi Szymanski

Thank you for this video. Before making my own opinions on things like this, I love to get to hear from POC and how it makes them feel. You are absolutely right that this seems like too little too late. That branding tagline even seems a little bit "Okaaaaaay, if you're going to make us do this we will" to me. Tarte needs to be inclusive because it's the right thing to do, not because their customers are upset when they aren't. In support of inclusive from the start brands and in support of POC who should have been included from the beginning like you said, I will continue to not financially support Tarte. I also do not think the makeup community is "too political". There is no such thing when POC are facing the exclusion that they are. I started watching you and Jackie expressly for your unique views and takes on things like this, and then just fell in love with you both and now I'm here for you. :) Thank you for being candid and facing these things openly with us. It is never your job to educate people like me on the things you face, but I appreciate it immensely and have learned so much from you. I will never think you are "too political" because you are just sharing your life and experiences with us, which are only political because our system is broken and flawed. All my love.

Vor 11 Tage
Kaylaa Mariah
Kaylaa Mariah

all of tarte’s foundstions that ive ever tried have made my skin tingly too lmao no idea what that’s about

Vor 11 Tage
Meredith _
Meredith _

Whenever I see Shape Tape Foundation all I think about is Jackie holding up an orange ass swatch and saying "This is Donald Trump's summer shade!"

Vor 11 Tage
With Love Marium
With Love Marium

These types of videos is why i fck with Alissa!!!!!! Seriously

Vor 11 Tage
Lauren Ramezzana
Lauren Ramezzana

While I do think it was great of tarte to try to correct a HORRIBLE launch of a much anticipated product, I do agree that after they said "you get darker in the summer so we are going to release those shades later" was probably the worst thing they could have said. I'll give them credit where credit is due, but still doesn't erase terrible things that were said. They have some awesome products but nothing that can't be replaced from better brands.

Vor 11 Tage
Carol Hairston
Carol Hairston

When you showed us the color swatches, I saw one deep dark shade, and I was really disappointed that Shape Tape still didn't get it right this time around. Everything you said, even if it was brutal, was on point. I'm not mixing anything, as there are too many other foundations out there that care about my needs for deep colors in foundation. I have so many to choose from like Fenty, Maybelline foundation Fit Me, Nars, and others. I think that Tarte is a little too late, as they should have realized that we as black women care about our makeup, and we want the same coverage, and color range as white women. It's time, and there's no reason why any makeup company should leave us out. Alissa, keep standing up for us, I appreciate what you do!

Vor 11 Tage
kendis Ma
kendis Ma

14:50 THAT PART!!!!!!

Vor 11 Tage
Jennifer Stevens
Jennifer Stevens

Alissa, When I saw the title I immediately looked at it because I was a subbie when the Tarte foundation came out last year. I completely agreed with you that the launch was ridiculous and not inclusive. I “cancelled” Tarte just like you did and haven’t used them since. When I saw that you reviewed their new launch, I was hella interested. I will say, the only thing I will disagree with is that you (we) did ask them to try again. Maybe not directly but definitely indirectly. When the CEO gave you the note of what you said last year you said to basically “go back in the lab” so I’m sure they took that as you (us) asking to do better. So I at least appreciate them for that. But I do agree that it feels like a “day late and a dollar short” since we have so many other brands that were inclusive at the start. And for those that weren’t, when they did a launch they made sure to do it right (like the Too Faced “Born This Way” collection). I actually liked how the foundation looked on you after you mixed the two and let it settle. But I appreciate your thoughts and will continue to trust and respect your views/opinions. But for me, Tarte is still cancelled. We shouldn’t have had to tell them to try again in the first place! We shouldn’t have to STILL mix colors in 2019! And brands should be lucky that Black people WANT to try them, not the other way around....

Vor 11 Tage
shahad Baloch
shahad Baloch

11 on trending wow girl 💓

Vor 11 Tage
Cmon Evans
Cmon Evans

Talk that shit baby....cause you can. I've been here 51 years and I remember when fashion fair and maybelline was the only make... the end. Love the review

Vor 11 Tage
Brittany Vinson
Brittany Vinson

I know some people hate “cancel culture” but idgaf...they still cancelled. Their tag line was shady and the note from the CEO was shady. Nope, not here for it!

Vor 11 Tage
Bryana Alyse
Bryana Alyse

So proud of you for speaking up and not accepting their bulllll shiiiiit.

Vor 11 Tage
smitten2009
smitten2009

I just wanted a review on the foundation not a lecture 😒

Vor 11 Tage
Zorie Jones
Zorie Jones

Not Alissa recommended?...not buying sorry lol...I figured this launch would still not be quite up to par for us melanin ladies

Vor 11 Tage
Janelle 09
Janelle 09

See this is something that truly was a big deal! It was unacceptable of Tarte & their response was BS. But as for the uproar about Morphe’s undertones was a bump turned into a mountain.. at least they came out with 60 shades 🤷🏼‍♀️ Were in the 2000’s, there’s no reason for a makeup company to not cater to ALL of the beautiful skin tones we have on this glorious planet 🌎💯💜

Vor 11 Tage
Janelle 09
Janelle 09

I want to add that I am not saying undertones are irrelevant or unimportant.. it’s a problem that I believe everyone has experienced. I’m just saying I believe it’s much more shameful for a company to exclude shades all together rather than trying to come out with shades for everyone and missing many undertones ☺️ I have a problem finding my undertone quite often and sometimes my shade. Many brands have large jumps in shades and undertones both 😒

Vor 11 Tage
Lenae Yawn
Lenae Yawn

mhmmmm not impressed, Tarte. The condescending tagline did them no favors. I bought the "hydrating" Shape Tape foundation a few months ago when it was on sale. I'm the lightest shade and it was an OK match, but I have drugstore foundations that match better. I'm not sure where they came up with the idea that the formula was hydrating, because that ish was DRY and I look super dusty every time I wear it. I might try to use it up this summer, but it will probably be too light. I hate the doe foot applicator for a foundation, so at least they wised up and put a pump on this new one.

Vor 11 Tage
Mercedes Lewis
Mercedes Lewis

I don’t think it is too political. They money we pay goes into someone’s pocket. We should choose whose pockets we want to line and in my opinion that should be folks who represent the right way. I buy from people who have been cancelled in the past but I choose to accept what I think is sincere and this was not sincere. It is a money grab.

Vor 11 Tage
paty l
paty l

alexa play sorry by justin bieber

Vor 11 Tage
Andrea Vega
Andrea Vega

It’s going to take some time for tart to redeem them selves (preferably more humble next time). In my option they came off a little “look at me! Look at what I did!” . This shouldn’t even be a problem in 2019! Makeup is suppose to make EVERYONE feel beautiful and confident. Keep doing what you are doing, I love they way you conduct your videos. I can always count on you for honesty.

Vor 11 Tage
Crystal Lampkin
Crystal Lampkin

For the longest time I wanted to wear foundation and never found my shade. Last year I found it in the Urban Decay All Nighter Foundation. There is no need to mix when other brands are doing a good job. Drug store needs to step up their game.

Vor 11 Tage
Genesis Trujillo
Genesis Trujillo

Wtf, I've always followed my qween since THE VERY BEGINNING but I never get notifs anymore and it says that I'm not subscribed these last couple of times ?? Has this happend to anyone too???

Vor 11 Tage
Isabelle Evans
Isabelle Evans

it annoyed me how they still didn't even apologise, they just said 'you asked we delivered' YOU SHOULD KNOW WITHOUT ANYONE SAYING ANYTHING !!!!!! JUST APOLOGISE

Vor 11 Tage
bonita brown
bonita brown

I feel you 100% on this review! I won’t be buying the foundation either... actually I wear yours The can’t stop won’t stop foundation LOL and the Lancôme teint idole 💛

Vor 11 Tage
ItsMichelley:3
ItsMichelley:3

I work at Sephora and a tarte representative came one day & asked if I’ve ever tried any of their products... I said “I would if y’all carried my shade” she turned red af lmao

Vor 11 Tage
Whit Renee
Whit Renee

Your trending #11 love you videos

Vor 11 Tage
Abbi g
Abbi g

it feels like that video with jackie just happened yesterday omg...

Vor 11 Tage
Elena Hoyer
Elena Hoyer

Wow, I did not know they actually used the excuse “winter time shades”... That is so stupid. Also I wish I had the wut perspective on 8th jerks that came crying back to me 😂

Vor 11 Tage
sweet little leg breaker
sweet little leg breaker

Honey, Our skin tone is the hardest to match We typically have to mix and match. So saying they didn’t have your shade, You’re surprised about that?

Vor 11 Tage
Angie Marie
Angie Marie

Love this ❤️

Vor 11 Tage
Mackenzie W
Mackenzie W

Can we also talk about how they totally copied Chateau Labiotte with their new wine gloss????

Vor 11 Tage
Brittany Alonge
Brittany Alonge

Is my girl getting slim?

Vor 11 Tage
Willie Vinson II
Willie Vinson II

Well looks who's trending?! This has been a strong topic a whole year ago and they still couldn't figure this out. Stay winning, Alissa!

Vor 11 Tage
SammyLPS And Holmes!
SammyLPS And Holmes!

I’d like to point out that brands like Black Opal or Iman aren’t inclusive to light skinned girls. I haven’t seen anyone calling them out for it either.

Vor 11 Tage
BrownSinned Beauty
BrownSinned Beauty

#11 on Trending. Yessssssss

Vor 11 Tage
Georgia Eva
Georgia Eva

There's this thing we say in Greece, "κατόπιν εορτής" which basically means after it was supposed to get done, just because someone complained. This is just that! (I mean I can't translate that accurately, greek people will know)

Vor 11 Tage
LifewithCupofJOE
LifewithCupofJOE

I LOVEEEEE HOW UNAPOLOGETIC YOU AREEEE! i love that you feel how you feel, and you have voiced it! End of the day.. YALL SHOULDA DID RIGHT THE FIRST TIME...ITS 2019 CATCH UP MUSTARDS LMFBOOO

Vor 11 Tage
kmobowen
kmobowen

I'm so glad to see your face!

Vor 11 Tage
K Tuck
K Tuck

Honey you're trending 💕

Vor 11 Tage
Tracey H
Tracey H

Amen Sis.. good video!!!

Vor 11 Tage
Nic Andrews
Nic Andrews

So Tarte is still in the trash. K!

Vor 11 Tage
Daniel Tavares
Daniel Tavares

Girl, the ONE video on this foundation is harshhhhh yeas kweeeennnnn

Vor 11 Tage
Destiny’s Child Tv
Destiny’s Child Tv

You’re trending boo 🥳💛

Vor 11 Tage
Yadira De La Rosa
Yadira De La Rosa

I think the gold one looks good on you.

Vor 11 Tage
chelsey brown
chelsey brown

Every brand wants to be all inclusive now 🙄 cause they see Rihanna getting her coin

Vor 11 Tage
Sesily
Sesily

This feels forced Alissa! Lol...I can tell you were just being “nice” 🤷🏾‍♀️

Vor 11 Tage
plantbasedpaula
plantbasedpaula

You’re so polite, such a good sport 🙌🏼 I completely stand on your side with this one

Vor 11 Tage
Shy B
Shy B

*NEXT CASE*

Vor 11 Tage
Briani Bell
Briani Bell

Loved the video !!!

Vor 11 Tage
Truth Hurts
Truth Hurts

It’s about ignorance, clearly they need to do some soul and shade searching..how else would they know how many tones there are if they aren’t continuously taking notes. It’s an endless variety of beauty out here🙌🏻🙌🏼🙌🏽🙌🏾🙌🏿

Vor 11 Tage
Matt Thompson
Matt Thompson

I bought this on the first release. I literally don’t use it because it tingles my face too 🙄 I used it on a friend and she felt the same!

Vor 11 Tage
Ain Nurul Amira
Ain Nurul Amira

Alissaa I love your mystery makeup monday!! Can you do it more and more !!

Vor 11 Tage
VampireQueenBrittany
VampireQueenBrittany

This is why Fenty is amazing.

Vor 11 Tage
B
B

They aint getting any of my coins

Vor 11 Tage
Maya Jackson
Maya Jackson

I find that if u know more about all shades that you will find you can actually use five Shades create one. Honestly don't have to look for a particular shade Brown to fit your natural tone

Vor 11 Tage
amorses
amorses

I’m just here for Alissa. It’s like most companies realized “wait black ppl wear makeup” and just throw shades together they think we come in 😂😂

Vor 11 Tage
Classyh K
Classyh K

Ditto to all your remarks. I am of a different tone and color than you, Alissa, and may find a match with Tarte...HOWEVER, I have sensitive skin AND I have mature skin so...yeah I am with my sistas on the side of "NO". Thanks for the face sacrifice to review the product. We love you more than words.

Vor 11 Tage
Tony Torres
Tony Torres

MAC has had shades and been inclusive for years, why does everyone swear fenty started a shade trend

Vor 11 Tage
Margo Kafka
Margo Kafka

Why could you not go to a darker shade but the right undertone and brighten it up with concealer?

Vor 11 Tage
Amber Tucker
Amber Tucker

Alyssa was like "Thanks, but no thanks. Still cancelled." 🙌

Vor 11 Tage
Raven Richardson
Raven Richardson

“These are winter shades” releases deeper shades in winter 🤦🏾‍♀️ good job Tarte

Vor 11 Tage
Ariel Rickers
Ariel Rickers

I fr don't get foundation swatches. Why are some of the light shades with the dark shades? Like the second to last when she was showing the shades. 8:17

Vor 11 Tage
DashxFlash Italian Greyhounds
DashxFlash Italian Greyhounds

Mmmm I don’t like this review at all. I complete understand where you are coming from. But honestly those shade matches were pretty dam good. Especially when you dress it up with your full routine.

Vor 11 Tage
Christina Marie
Christina Marie

By looking at the swatches ...I feel that they did step it up, I dont get the pickyness...not every foundation carries an exact shade for everyone. I may not be a beautiful black woman but I do have a difficult time finding an exact shade for me at times. Tarte made a mistake and tried to make it right.

Vor 11 Tage
Charles Petka
Charles Petka

No no no no!!!! How disappointing!! C’mon tarte??? I have reactive skin!! And I will not be trying!

Vor 11 Tage
Laurie Aiello
Laurie Aiello

I can't even believe that they think its ok what they are doing.I never tried it and have no intentions on spending my hard earned money on this crap. You shouldn't have to mix two different colors. I can't afford to buy two of the same product to mix.

Vor 11 Tage
Tee Dubb
Tee Dubb

THE THUMBNAIL IM DEAD

Vor 11 Tage
Octavia Olmo
Octavia Olmo

Your face when you say "Mahogany" takes me OUT. EVERY. TIME. 😂

Vor 11 Tage
Tsai Tee
Tsai Tee

Okaaaayyy... So what should a brand do post making this mistake? Do nothing ? Not acknowledge anything? There's no pleasing anyone.

Vor 11 Tage
Ashli J
Ashli J

Good for them but I can’t ever support tarte.

Vor 11 Tage
AlwaysBria
AlwaysBria

BYE TARTEEEEEEEEE

Vor 11 Tage
TaySaidIt
TaySaidIt

No lies spoken. I’m glad they expanded but it is too late. My recommendation is to hire more POC & remove those apart of the original launch.

Vor 11 Tage
Ashley Aguilar
Ashley Aguilar

Bitch r how u so cute 😂❤️

Vor 11 Tage
Jessica Mabry
Jessica Mabry

And how fucking sad is it that they specifically reached out to you like they did something big and STILL didn't have your shade! What the actual fuck?! You'd think they would've at least had a bomb ass match for you and Jackie to make themselves look good in PR!😄😄

Vor 11 Tage
Hazel Sharper
Hazel Sharper

“And that’s just that on that” YUP .

Vor 11 Tage
Jessica Mabry
Jessica Mabry

Tarte should've just let this foundation die. They obviously don't have the knowledge/ information it takes or the desire to put out an actual good shade range. On top of that, the formulas suck. They did good with Shape Tape, they should just work on extending that range and move on. I totally won't be supporting this launch in any way.

Vor 11 Tage
Hannah Reimer
Hannah Reimer

LMAO I love how they assumed everyone on Earth tans in the summer 😂 girl some people got JOBS I ain't got the time for the sun 😭

Vor 11 Tage
Briana Leal
Briana Leal

Yesssssss girl!!! You have me emotional over here. As a Latina in the beauty community I 1000% agree. Makeup brands need to be including more shades from the being. Good for you using your voice and your platform to be acknowledgement to these problems.

Vor 11 Tage
mnd_ Nat
mnd_ Nat

“We should have been included from the jump” come on miss Ashley!!!!

Vor 11 Tage
Daphne Bondu
Daphne Bondu

I agree with you 100%! Once you do me wrong, there is no coming back!😝

Vor 11 Tage

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